88Rising

88Rising is a pioneering music collective and label known for elevating Asian artists in the global music scene. Their music blends various genres, including hip-hop, R&B, and pop, creating a diverse and eclectic sound. Founded in 2015, 88Rising quickly became a platform for artists like Rich Brian, Joji, and NIKI, who have gained international acclaim. The collective is recognized for its unique lyrical style, often blending English with their native languages, and its visually striking music videos. Fans appreciate 88Rising for its cultural representation and relatable themes of identity and ambition, resonating with a global audience.